Introduction
Mimas Shawarma, a popular Mediterranean restaurant in London, Ontario, partnered with The Mediums Hub to streamline their operations and elevate their brand presence. The owners wanted a clear understanding of their food costs, a refreshed menu design, and a consistent digital strategy that reflected the quality of their food and service.
Our team’s goal was to bring structure, efficiency, and modern appeal to the restaurant’s growing brand — combining design, operations, and marketing into one complete transformation.
Process
We started by analyzing Mimas Shawarma’s existing processes, identifying key inefficiencies, and creating tools to simplify day-to-day management.
Our approach included:
- Building detailed costing sheets to track profit margins and ingredient expenses.
- Optimizing the menu layout for better upselling and pricing strategy.
- Conducting a full professional photoshoot with a food stylist to showcase their best-selling dishes.
- Setting up and organizing their POS backend, ensuring accurate inventory, pricing, and reporting.
- Launching ongoing social media management and marketing campaigns to build brand consistency and audience engagement.
Each step was data-informed and designed to create measurable growth, both online and in-store.
Results
Within the first few months of collaboration, Mimas Shawarma saw noticeable operational improvements and a stronger online presence.
- Menu performance and pricing consistency improved significantly through the new costing tools.
- Online engagement increased with professional food photography and brand storytelling.
- Staff efficiency rose thanks to the optimized POS structure.
- Customers responded positively to the refreshed visual identity and menu design.
Our continued marketing management is now focused on maintaining digital momentum and growing local brand awareness.
80 %
Increase in social engagement
25 %
Better cost control
50 +
New high-quality menu photos
4.8⭐ avg. rating
Customer satisfaction
This project highlights The Mediums Hub’s ability to blend creativity with business strategy. By refining Mimas Shawarma’s operations, visuals, and digital communication, we helped the brand evolve from a busy local restaurant into a scalable, data-backed business with a strong visual identity and consistent marketing direction.
Our ongoing partnership ensures that Mimas Shawarma continues to grow both on social media and in-store — turning operational clarity into long-term success.